Filed under: C&MA web
Well, I’ve gone completely to the dark side. No more Lorem Ipsum for me. In fact I’ve become a bit of a fiend because every time someone at the office asks for a web page I’m asking “why” and “who is your audience” and stuff like that.
It is really pretty amazing to make that shift. The function of web communication far exceeds any look I can develop. What is the end of the communique? What do you need to accomplish? How will you stand out from the communication buzz?
I just don’t know when it happened…but it is strangely comforting. No pressure to make it pretty so much as make sure it is clear. I like it. I guess that I’m finally getting mature when it comes to communication. Now if the rest of the world could it would really be a beautiful thing.
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